Reach that matters
Exclusive CTV & video supply with real audiences.
Why us
Built for results
We combine exclusive technology, premium inventory, and actionable data to deliver measurable results for brands and agencies worldwide.
Core Advantages
What sets us apart
Data advantage
Proprietary audience segments and AI-driven optimization.
Transparency
Real metrics, not black boxes.
Brand safety first
Compliant, certified environments.
Global expertise
Teams across LATAM, U.S., and APAC.
Case Studies
Results in Action
Banco Santander
“Grow Your Salary” Campaign
Objective
Promote Banco Santander’s “Grow Your Salary” program by reaching employed professionals with high engagement and conversion potential.
Approach
- Activation through MUST Digital Agency’s proprietary audience clusters, focusing on professionals aged 25–45 with stable income and financial intent signals.
- Execution carried out through Private Marketplace (PMP) deals, ensuring premium inventory quality and transparency.
- Multi-channel activation (video + display) optimized for attention and conversion metrics.
- Real-time monitoring through the MUST Digital Agency platform dashboard.
Results
0%
Increase in new account openings during the campaign period
0%
Uplift in landing page conversions
0%
Higher engagement vs banking category benchmark
Vauquita
Launch of New Mint & Chocolate- Covered Line
Objective
Introduce the new Vauquita Mint and Chocolate-Covered varieties and build awareness among snack consumers across Argentina.
Approach
- Contextual AI targeting within food, entertainment, and lifestyle content.
- Activation using Retail & Commerce audiences identifying “sweet snack buyers.”
- Creative optimization for 6–15 second video ads highlighting flavor innovation and nostalgia.
Results
0%
Higher VTR vs FMCG benchmark
0%
CTR (+35% vs campaign goal)
0%
Sales uplift across top retail chains during launch month
DIRECTV
Driving Monetization for DGO
Objective
Increase monetization and ad yield within the DGO app by optimizing ad fill, CPMs, and demand diversification.
Approach
- Integration of DIRECTV’s CTV inventory into the MUST Digital Agency monetization platform.
- Advanced audience mapping and yield optimization through multiple programmatic demand partners.
- Continuous performance tracking using proprietary dashboards to identify revenue growth opportunities by region.
Results
0%
Increase in total monetization revenue
0%
Higher fill rate through premium demand activation
0%
CPM growth across key LATAM markets (Argentina, Chile, Colombia)
Company
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