Faq
Questions
Answers about integrations, compliance and campaign options.
How does MUST Digital Agency build its audience segments?
We combine first-party data, partner datasets, behavioral signals, contextual insights, and real-time intent modeling to create accurate, privacy-compliant audience clusters tailored to each campaign.
Can MUST run campaigns across multiple countries simultaneously?
Yes. We operate in 20+ markets and can activate regional and multi-country campaigns with unified reporting, cross-market audience consistency, and consolidated billing.
What ad formats does MUST support?
We support CTV video, online video, display, native, and high-impact formats. We also offer custom placements depending on publisher availability and campaign goals.
Do you support custom audience creation?
Absolutely. We can create custom segments based on brand data, pixel behavior, purchase intent, content affinity, geolocation, or any specific criteria required.
How does MUST ensure brand safety?
We work only with verified publishers, certified SSP partners, and use AI-driven contextual and sentiment analysis to avoid unsafe content. Additional layers include IVT filtering, PMP deals, and pre-bid brand safety controls.
What reporting capabilities does MUST offer?
Our platform provides real-time dashboards with delivery metrics, audience insights, viewability, VTR, reach, frequency, and brand-lift outcomes. Reports can be exported in CSV, Excel, or PDF.
Does MUST support third-party measurement tools?
Yes. We integrate with leading MMPs, brand-lift vendors, verification partners, and analytics platforms depending on campaign needs.
How quickly can a campaign go live?
Most campaigns can be activated within 24–48 hours after receiving assets, targeting details, and tracking requirements.
Can MUST work with creative assets and provide recommendations?
Yes. Our team can review creatives, provide optimization recommendations, and test different variations to improve performance.
Do you offer post-campaign insights and strategic recommendations?
Yes. Every campaign includes a full performance breakdown, learnings, and actionable recommendations for future flights to maximize results and audience impact.
What types of data sources does MUST use for targeting?
We leverage a mix of first-party data, publisher signals, retail & commerce insights, contextual intelligence, and privacy-safe third-party datasets.
Does MUST support both managed service and self-service?
Yes. We offer fully managed service for end-to-end support, and selected partners can access a guided self-service environment depending on their needs.
Can MUST optimize campaigns toward performance KPIs?
Absolutely. We optimize toward CPA, ROAS, purchases, sign-ups, visits, or any performance indicator defined by the brand.
How does MUST handle frequency management?
We use cross-device and cross-publisher frequency controls to prevent over-exposure, ensuring optimal reach and user experience.
Does MUST offer geo-targeting and hyperlocal capabilities?
Yes. We can target countries, cities, ZIP codes, store catchment areas, or custom geographic boundaries.
What verticals does MUST typically work with?
We support brands across all IAB categories.
How does MUST ensure transparency in media buying?
We provide full visibility into supply paths, publishers, CPMs, audience breakdowns, and measurement dashboards.
Can MUST run retargeting?
Yes. We support retargeting users exposed to videos, landing page visitors, and sequential storytelling to guide users through the funnel.
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